Partner with Dana Cooke
Agency-quality content and a great sense of humor come with the package.
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5 ★ Competitor
Kentucky · Millstreet· Carolina International CCI · Blenheim Palace
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Pan Am Bronze
Team Canada · Lima 2019 with FE Mississipp
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WEG 2022
FEI World Eventing Championships · Pratoni, Italy with FE Mississippi
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24.4k
Combined Social Following (Instagram & Facebook)
The Athlete
A competitor at the top of her sport .
Originally from Merritt, British Columbia, Dana has built one of the most respected eventing programs in North America from her base at Kingfisher Park in Mooresville, North Carolina. She trains, coaches, competes, and manages a full string of horses year-round at the beautiful 200 acre farm
Dana has competed in the CCI4★ at the Land Rover Kentucky Three-Day Event (one of only seven CCI5★ events in the world), represented Canada at the 2022 FEI World Equestrian Games in Italy, and earned her national team bronze medal at the 2019 Pan American Games in Lima, Peru. She holds a consistent presence in major international competitions alongside the world's top riders.
Away from competition, Dana is a sought-after coach who teaches riders of all levels at Kingfisher Park and at clinics across all of North America. Her program spans elite-level sport horse development, sales, and a thriving coaching roster — giving her brand partners exposure across multiple communities within the equestrian world.
Competition Highlights
Kentucky Three-Day Event · Top-5 finish (2022) · FEI World Championships, Pratoni 2022 · Win at Chattahoochee Hills CCI4★-S (2022 and 2024) · Multiple international podium finishes · 2023 Pan American Games reserve team member · 2024 Olympic reserve team member
National Team
Canadian National Eventing Team member. Pan American Games Team Bronze medalist, Lima 2019 and 2022 World Championship Team riding FE Mississippi. Team alternate for 2023 Chile Pan American Games and 2024 Paris Olympics riding FE Quattro
Media
Featured in Eventing Nation · Major League Eventing Podcast · Merritt Herald · Equestrian Canada press releases · Seminole Feed Champion Rider profile ·
My horses give me so much, and I believe it’s my responsibility to give them just as much in return. That’s the standard I hold for every partnership I take on.
— Dana Cooke
Who’s Watching
An audience that invests in what they love.
The eventing community Dana speaks to is distinctive. This is not a mass-market audience — it is an engaged, high-intent group that makes considered purchasing decisions in categories that matter to brand partners.
Demographics
Predominantly adult women, 25–55. Affluent, educated, and deeply invested in their sport. A significant proportion own horses — a substantial ongoing financial commitment that signals disposable income and brand loyalty.
Cross-Border Reach
Dana is a Canadian national team athlete based in the United States. Her audience spans both countries — a genuinely rare positioning that opens doors for Canadian brands seeking US exposure, and US brands seeking Canadian market presence.
A Trusted Voice
Equestrians are notoriously brand-loyal when trust is established. Product recommendations from respected riders are acted upon. Dana's audience follows her program closely and looks to her for guidance on equipment, feed, health, and lifestyle products.
Reach
From the stable to the stadium.
Dana's presence spans digital platforms, live competition, coaching clinics, and an active media footprint. Brand partners receive visibility across each of these touchpoints throughout the season.
15.5k
Instagram - @dana.cooke
An engaged following built over years of authentic, behind-the-scenes content. Competition coverage, training footage, stable life, and product integration — all produced to a professional standard.
8.9k
Facebook - @dana.cooke.7
Active community of owners, students, and equestrian enthusiasts following the Dana and the program at Kingfisher Park. Strong engagement around competition updates and program news.
Creative Content
Professional Photo & Video
Dana works with a dedicated professional photography and videography team whose output is consistently mistaken for agency production. Brand partners don't just receive logo placement — they receive usable, high-resolution assets that set brands apart
Competition Coverage
Professional photo and video from major events — Kentucky, Maryland, Bromont, and more. Brand integration captured in real-competition settings, not staged shoots.
Social Content
Platform-native short-form content for Instagram and Facebook — produced by a team that understands both the equestrian world and what performs online.
Lifestyle & Training
Daily stable life, training sessions, and horsemanship content. The kind of authentic material brands struggle to produce themselves — naturally integrated with your product.
Coaching & Clinics
Brand exposure across Dana's coaching program at KFP and at travelling clinics. Product visibility in front of aspiring and amateur riders — a loyal buying segment.
Product Integration
Thoughtful, natural product features in context — on-horse, in use, and in conversation with an audience that trusts Dana's recommendations.
Licensed Deliverables
Content produced for the partnership is licensed for use across your own brand's marketing channels — social, print, advertising. The assets are yours to use.
Current Partners
Seminole Feed
Sagmae Saddlery
URGO Beauty
Ororo
Butet
Guardian Horse Bedding
Toklat
Redmond Equine
Redmond Re-Lyte
Hir Air Equestrian
Free Ride Equestrian
Bucas
Leovet
Royal Rider Stirrups
Equibrew
Redingote
Zandona
Ready to start a conversation?
Dana approaches every partnership personally. Reach out directly to discuss what a collaboration could look like — there's no standard form to fill in.
dana@dcequestrian.com